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On March 5th, the Ad Council launched the Love, Your Mind World on Roblox—the first nonprofit experience dedicated to supporting teen mental health on the platform. Developed with guidance from leading mental health experts, this immersive world was designed to meet teens where they already are spending their time, while equipping them with valuable mental health resources in a safe and engaging environment. The new experience is available at... www.roblox.com/loveyourmind. You can view a trailer video here.

One year ago, we announced the launch of the Ad Council’s Gun Violence Prevention Initiative—an expansion of our long-time commitment to address this health crisis. This multi-faceted effort was designed to support the life-saving work already happening across this space. We knew then what remains true today: no one organization or individual can address this crisis alone.

SXSW is always an energizing experience—a melting pot of creativity, technology and collaboration where some of the most meaningful conversations happen in the most unexpected ways. This year was no different. Over three whirlwind days in Austin, I had the opportunity to speak on two thought-provoking panels, engage in insightful discussions with industry leaders, and immerse myself in groundbreaking activations that showcased the future of... gaming, AI and immersive storytelling.

“Pretirement” refers to the period in people’s lives – typically their 40s and 50s – when they are closer to retirement than the start of their career and planning for the next phase of life

The Love, Your Mind World offers free, expert-vetted resources in an engaging, immersive format

The Ad Council unveils “Agree to Agree,” an expansive new campaign rooted in what we have in common to spur nonpartisan action around gun violence epidemic